Samsung Paperbag Invite + Lakhani Sports Shoes

Hey, I loved writing this Ad, back in 1994! Someone recently stole my baseline though... Ah well, the pitfalls of posting your ads on the net.

We won the Samsung Account at Mudra. We wanted them to come for our celebrations. The Boss asked me to send an invitation card.
I didn't.
I sent a paper-bag.

Our Indian Sports Shoes were getting decimated by new Brands like Lotto, Addidas etc. They DID have superior features. But we had a superior emotional plank. Long live the Human heart!

I launched Dabur Isabgol with this campaign, in 1997.
Isabgol cures CONSTIPATION- A pain in the a---!