Friday, July 07, 2006

FONTUS Water Purifiers.



In India, water cleanliness was a big problem. So, over the years, home
water-purifiers became a big business. And also a blind-spot for housewives.
Here, the idea was to launch the zillionth brand of purifiers.

'Yeah, so??', would be the audience reaction...
'Oh yeah?', I snarled to myself...